John Crestani was sitting on a beach in Thailand, poor and lost in his life when he opened a book that helped transform him from a job updated blog post drifter to a successful internet entrepreneur.
It was 2009 and Crestani, then 21, had fled to Thailand after dropping out of college. He was bumming around the country on a small loan from his family and trying to “find” himself. To that end, he brought along spiritual works like The Bible and the Bhagavad Gita (Hindu scripture). But his saving grace turned out to be a business book: The 4-Hour Workweek by Tim Ferriss, the now-classic manual for breaking free of the nine-to-five by building an online business.